Marketing Overview
Do you want to promote your business through the web but don't know where to start?
You need to partner with an organisation who are able to simplify the process for you.
Promoting your business over the web can be trickier than you may first think. A domain name needs to be created, the site needs to be designed and filled with professional copy and content. Once your site is live, how then do you attract people to it? Do you advertise on Google or similar, or do you use more conventional forms of marketing for your website? What services do you want to offer your customers through your website?
Fact - You can invest thousands in a web strategy for your business and see little to no benefit, or you can spend a lot less in the right places and see immediate results!
With the complexities of creating web strategy for your business, it is easy to spend money in the wrong places. Partner with an expert and you will see that it is possible to use the web to increase sales and improve customer service.
Just imagine if your website was an extension of your business and not just an online brochure.
Click here and talk to WebVantage about your web strategy now!
WebVantage has the expertise to not only help you create a professional website but develop an effective web strategy as well.
Click here to see how we have helped other businesses with their web strategy.
Domain Registration
The first step with your new web strategy is choosing a domain name. This is how your customers will find your website. A domain name usually looks like yourdomain.com or yourdomain.com.au. It is important that you select your domain carefully. It needs to be short and punchy and easy to remember. Your customers need to be able to easily connect your domain to your business name. Sometimes you need to be creative because a lot of the simple domains are taken. Do not wait - domain names are registered on a first come first serve basis and good ones do not last long. Talk to us today about registering your domain - click here now.
Consulting and Design
Once you have a domain name, a website needs to be designed and built. Sometimes it is tempting to accept an offer from a friend or an acquaintance who can perform this service for you. More often than not it is discovered that this can be tricker than first thought.
A professional website needs the professional touch. Remember your website is how your customers judge your business - first impressions really count.
WebVantage can help your business' first website or give your existing site a fresh new look.
Security
Doing business online does come with some dangers. Having customers provide their personal details through your website means that you need to ensure that they are secured. Information security is a complex subject, one which WebVantage has extensive experience. Ensuring the security of our customers' information and that of their customers is our top priority. If website security concerns you then talk to us today.
Copywriting
A great looking site will not be used by your clients if the information is difficult to read, out of date, or irrelevant.
Writing effective web content can be time consuming and is a specialist skill. WebVantage can assist by creating quality website content to promote your business and increase customer traffic.
Search engine optimisation
Having a great looking website is just the start - customers need to be able to find it. Search engines are automated systems which will try and read your website's content so that when a relevant search is performed, a link to your site is displayed. The content needs to be presented so that it is easy for the search engine to read. WebVantage has proven experience in ensuring that its customer's websites appear as high on the search listings as possible.